Williams Rochdale BMW 7 Series Launch25/10/2015
Williams Rochdale unveiled the brand new BMW 7 Series to a select group of VIP customers 25 October.
Over 120 customers attended the special day-event where they were treated to champagne on arrival and a fine selection of canapés before the new model was revealed.
The BMW 7 Series has redefined what an exclusive, luxurious driving experience looks like in contemporary, pioneering form. Ground breaking technologies in the areas of lightweight design, powertrains, chassis, operating systems, intelligent connectivity and interior ambience underline its mission to bring together unbeatable driving pleasure and long-distance comfort in a luxury sedan.
Held at the Worsley Park Marriott Hotel & Country Club, guests were able to view the car at their own leisure and take in the astounding exterior and interior of the model.
In addition, customers had the opportunity to take the car for a test drive, allowing them to be one of the first in the country to get behind the wheel of the highly-anticipated car.
The sumptuous car also focuses on maximising well-being in the rear compartment, with an Executive Lounge feature with massage function and Vitality Programme, the Sky Lounge Panorama glass roof, the Welcome Light Carpet, the Ambient highlight and a smartphone holder with inductive charging station.
Standout innovations in operating system and driver assistance technology include the extension of the iDrive system to include a touch display and BMW gesture control, as well as Touch Command, the new BMW Head-Up Display, crossing traffic warning, the steering and lane control assistant, active side collision protection, Surround View with 3D Viewand the Remote Control Parking system.
Jason Almond, Franchise Director at Williams Group, commented: “It was with great pleasure to reveal the new BMW 7 Series to our customers. The feedback was unbelievable and everyone wastaken aback by the luxurious model. Interest is already very strong and orders have already been placed.
“I would personally like to thank everyone who took the time out to come along to the launch event and we look forward to welcoming the rest of the public to our showrooms and seeing the incredible BMW 7 Series for themselves.”