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ABOUT WILLIAMS ROCHDALE.

Find out more about what we do and our team.

Explore the dealership

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Loan vehicle not available . Car not washed which is unusable these days

Service

Again, Michael Bailey continues to go out if his way to host myself and my family at Williams Rochdale.

Service

As previous comment. They offer a satisfactory service only.

Service

Always great service in very pleasant and comfortable surroundings. Super staff.

Service

Everything fine from booking to arrival, wait and drive away

Service

The problem was sorted out and my vehicle was valeted I was extremely satisfied.

Service

Recall - nothing happened Breakdown - no apology Update - no call to tell me they would need the car overnight Update - I had to phone 3 times at the end of the working day for an update Service 0/10

Service

They are professional, helpful and provide excellent service.

Service

Consistently excellent service Great staff Good prices

Service

Missed repair of 12v socket

Service

Helpful and friendly staff. My car was nice and clean after both service and then MOT and end of warranty check. Kept informed and was an easy process using BMW Rochdale.

Service

They explained why they needed my for two days

Service

Work carried out . MOT

Service

Car ready on time clean and ready to go

Service

Paula Dearlove was an absolute superstar in sorting out my repair issues - especially with the Insurance Co. who were slow to agree to the work that needed to be done.

Service

2 days prior to dropping my car off for a service I received a call confirming the appointment was still suitable. On the day my 7 series was fully serviced and valeted for collection well in advance of the stated time of collection - excellent!

Service

As last question.

Service

My wife was told on returning a courtesy car she would be collecting a hire car. On arrival she was told that my car would be ready in 15 to 20min. She waited around 2.5 hours. She missed a very important appointment.

Service

Again work seems to have been done but let down by the cleaning at the ens

Service

Took my car to have the windscreen replaced and have some damage looked at caused by a stone chipping. James Norton from body shop was terrific. Great attitude and some really good advice. Went the extra mile. Superb

Service

Sorted out the problem

Service

I was dealt with quickly you kept me informed of progress and tried to keep To the timescales discussed

Service

A little more expensive than the telephone quote

Service

Quick, reasonably priced and friendly service!

Service

I kept saying from the start the phone was not what properly, in and out of connection! Don't think anyone believed me. It took 2 years for them to check it out properly .

Service

Both my oil service and recent tyre replacements were arranged very quickly and the professionalism of the staff was great!

Service

From start to finish a great experience, nothing is too much trouble.

Service

They are always willing to help where they can nothing to much trouble

Service

Staff were very efficient

Service

Excellent attention to detail explaining all the new 1 series on delivery.

Service

The service and winter tyre swap was completed ahead of estimated time and Paul was very efficient as always.

Service

My Service was completed in the 90 minute fast lane promptly.

Service

Bad experience all together, Paula on the service desk was helpful and obviously trying her best, but the team around her failing meant she has an upset customer

Service

Always a pleasure, always a great experience at BMW Rochdale.

Service

" It does what it says on the tin" Excellent service desk personnel with particular reference to Paula Dearlove

Service

Please see above answer. The staff all took the time to answer my questions

Service

In the past when my X3 has been in for " services" you have washed and vacuumed it .Not so this last time.

Service

Williams Rochdale are not the nearest dealership to us but are well worth the extra distance since they always go the extra mile to please!

Service

Taxi home really appreciated when car in for service Taxi back to collect car would have been even better

Service

Did the job without pushing for anything more to be done

Service

Service history wasn't updated on the car so I will have to return with the car to get this rectified which isn't really convenient.

Service

Fantastic level of service. A big thank you to Natalie Dixon and Paula Dearlove for their customer service, professionalism and warm nature.

Service

They really satisfied me excellent service and polite people.

Service

Easy to book in, Car ready on time, pleasant and knowledgeable staff

Service

Staff go above and beyond

Service

Work was done in the time frame discussed and the staff were all very nice and friendly.

Service

i had a shock when my car was in for service as i had to pay for some items not covered in my service plan these things where never explained to me when i purchased the car i have had a service plan before with no problems nobody told me it had chang

Service

routine service done in a quick time with great customer service

Service

Hassle free

Service

Not only was the work carried out as expected, but I had the chance to catch up with one of the sales guys, and got additional information on products that had been used on my car

Service

Service was on time and completed efficiently in the time quoted.

Service

I told BMW of my issue and within days I had my car back completely fixed.

Service

My car had its first service, on driving I noticed some displays missing. I phoned Williams and was told I will have to reset everything. my worst complaint was the auto switch for the lights was turned off and I drove the next day with no lights.

Service

Everyrhing went as expected,

Service

Always great service

Service

The warm welcome you receive as soon as you walk in to BMW Rochdale to the professionalism of all the staff you deal with in there is of the highest standard, a real classy place and they make you feel like a welcomed and valued customer.

Service

Car was sent to Rochdale for alignment by Bolton. Car was returned with incorrect alignment meaning a trip back to Bolton to fix

Service

No issues all was as arranged.

Service

Car was collected and returned in a timley fashion, work was carried out as expected, car was washed and vacuumed.

Service

My answer relates to the service of the vehicle and the additional visual vehicle check required. I had a 3 year service agreement when I bought the car and when I had the second service done recently I was told that the visual would cost approx. £79

Service

All the work needed was clearly explained and then carried out , even down to a very good valet

Service

Happy with service, but would have appreciated the windscreen washers being filled. I can do this myself, but it seems to be a very slow process!

Service

Fast and efficient. Car washed and vacuumed

Service

I am not disappointed in John Cleggs level of service. He is fantastic!! It's everything else that followed. As a customer, I don't feel I have been treated well!

Service

Took nearly 3 days to fit two tyres! Typically takes kwik fit an hour...

Service

I wasn't totally confident that some of the questions I wanted answered were not convincingly answered Instead feeling more for the dealers convenience. I couldn't decide.

Service

Efficient . The mechanics seem very good. If there is a problem, they have likely come across it before

Service

No hassle

Service

Everything was on time with no waiting

Service

Very friendly and helpful.

Service

With regard to my most recent visit, all was good.

Service

My job was completely quickly and efficiently.

Service

Very good service. my vehicle was in for repair for two days. A call in the morning on the second day would have been good as I wasn't sure if I would be without a car over the weekend. I did get a call in the afternoon once the work was complete.

Service

Given a 90 minute slot. Was over this and when I promoted staff there was a further delay because the mechanic went out on a test drive with my keys. Finally left 25 minutes after the agreed time arriving late for an important appointment.

Service

I thought the simple job I had done took a little too long.

Service

Because I wasn't given the choice chance opportunity to sort out Amy problem the car had felt wrong footed trapped.

Service

Obtained a flat tyre on Journey home, luckily on run flat but stopped in with no phone call & I was sorted out in good time, no appointment as you tend not to plan a puncture & I know John Clegg went out of his way to get me fixed and on the road.

Service

Professional customer service

Service

We had to spend a day at the dealers to facilitate the service but they were attentive and kept us comfortable all day, supplying us with lunch and drinks throughout.

Service

Couldn't do enough for us. Found us the perfect car, good deal, great people.

Service

Good service - car handed over on time

Service

Servicing completed without a hitch, on time and professionally done.

Service

Not quite completed within 1.5 hours, but much improved since last time I used this service

Service

Faulty part was replaced

Service

My car was dropped off and diagnosed very quickly I was given the option of our it would be dealt with which I chose and the service was completed very efficiently.

Service

Terrific

Service

Warning from on-board computer to stop driving within 4 days of service due to danger of engine overheating. Coolant level very low. I would have thought oil & water checks were a basic check during any service.

Service

Outstanding customer service provided by both Dave (Parts Dept) & Jenny (Service Dept). They always go the extra mile to be exceptionally helpful.

Service

The service team did more than my expectations.

Service

Smooth dealing with Paula Dearlove, understanding with my personal circumstances and helped me get curtesy car while I had my car serviced.

Service

Friendly staff quick and quality service maybe pricing can be more competitive when compared to non bmw garages

Service

Asked to contact my wife when completed but rang my number instead, I was in a meeting but luckily the wife turned up anyway to pick vehicle up

Service

Wanted the car back before a certain time and they were true to their word.

Service

Service was carried out as required

Service

Sales agent Aisha was excellent (once again) throughout the purchase process. Friendly, answering questions with clarity. Aisha exudes a sustainable level of service. (Second time)

Sales

I have dealt with Williams BMW in Rochdale for a number of years now, I always find the sales team to be very helpful, my new car was ordered and built to my specification with the help of the Williams sales team. I am very happy with my experience.

Sales

Excellent service, contract was well explained and there were no hidden costs along the way. Aisha Chan was a brilliant, friendly and made me feel welcome from the start

Sales

Friendly service with offer of drinks. Did not feel rushed in the process

Sales

sales agent was very helpful

Sales

Everything as agreed and expected

Sales

Everything was smooth and efficient. Phil managed to sort the pick up of the car earlier than expected which was great and the little touches such as changing the interior lights all made the experience that much more memorable.

Sales

Excellent service and great people

Sales

Francesca Butterworth at Williams BMW Rochdale is a star. Very knowledgeable, approachable and professional, she made the whole process really simple.

Sales

Even though we waited a long time, Steve was on hands to provide us what we needed, lunch and facility to sit and wait.

Sales

No pressure, great facilities.

Sales

Kept update along the way, everyone was happy to help but Aisha was second to none an absolute credit to bmw, Im a manager for a large well known brand in sales and customer service and I would offer her a job on the spot from how my experience was!

Sales

Our sales consultant, Aisha, was very pleasant and paid great attention to detail throughout the process to ensure we got the car we wanted. As it was a completely new model, We had lots of questions and nothing was too much trouble.

Sales

Fantastic experience no problems

Sales

This is the second time in 3 years my wife and myself have purchase cars from your Rochdale dealershipThe reason for this is quite simply your sales person Aisha Chan. She is tremendous. Nothing is too much trouble, she just gets the job done.

Sales

Salesman really friendly and helpful

Sales

Very impressed from first entering the showroom to driving away. The service provided by Francesca was 1st class. Friendly, professional and very knowledgable. It was a pleasure from start to finish. The easiest and most enjoyable car purchase !

Sales

I love my BMW 520D Sport XDrive Great car in every way.

Sales

The whole process was very easy, possibly due to the salesman Phil Hilton who went over and beyond to supply the vehicle, his attention to detail and understanding of my requirements were perfect. Great product & professional service = happy customer

Sales

Shahid was more than accommodating with my every need and nothing was to much trouble for him, I was also kept up to date by email of the progress of every step along the week.

Sales

All questions,query handled professionally

Sales

4.5 out of 5 rating, almost a faultless process. Would of been 5 out of 5 but I wasn't entirely happy that after handing over my old BMW on the collection day of my new one, British Car Auctions contacted me several times to collect my old car.

Sales

Because we were satisfied with the handover of our new vehicle.

Sales

Every part of the experience of the purchase and delivery was excellent due to our sales person Phillip Hilton who displayed expertise about our new car and making sure our purchase was flawless.

Sales

Made to feel special and offered all the services required

Sales

From the initial point of contact with Steve Deeney to the handover with Philip Hilton the whole process was seamless.

Sales

Cameron Dixon looked after me and understood what I wanted from start to finish.

Sales

From initial visit to collection of vehicle and throughly professional and polite service

Sales

Nice environment and looked after well by all the team.

Sales

2nd BMW in 3 year .. I love the quality and customer service

Sales

A real professional service and with it being a motability car for our son they even did a full reveal for him, even though he didn't come with us to collect the car.

Sales

Minor issues with purchase (dvla) and car tax! not fault of dealership though!

Sales

The sales manager was very helpful, and dealt with questions well. Prior to my purchasing the I was given a similar car to test drive, this meant I was familiar with the car.

Sales

The Salesman was knowledgeable, helpful and professional