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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
315 ratings and 171 comments received in the last 90 days.
01 June 2025
Great Service a pleasure to deal with
28 May 2025
Francesca made it a great experience, made my purchase easy and enjoyable I had been to BMW Rochdale last year and walked away due to a cocky, unprofessional,pushy rude sales assistant this experience was so much better
25 May 2025
Excellent service
25 May 2025
This is the 6th or 7th BMW I've had from Williams in 14 years. The team there just get everything right!
23 May 2025
Excellent service
20 May 2025
As above, it was a very pleasant, friendly experience at the showroom.
19 May 2025
Totally satisfied
15 May 2025
Excellent
13 May 2025
Francheska Butterworth at Williams Rochdale was great, good communication and kept me up to date with everything. Really smooth handover!
09 May 2025
As above
26 April 2025
Easy to contact
19 April 2025
Fully satisfied
10 April 2025
Everyone is always really friendly at BMW Rochdale and nothing is too much.
09 April 2025
From start to finish my buying experience was excellent . Phil Hilton handled the sale , Phil also sold me my previous 3 new BMW's . He has a very professional manner , and explains everything in great detail . I would definitely give Phil 10/10
07 April 2025
horrendous, I have never know service like it. scenario's happened that were totally out of my hand yet I was made to feel like it was my fault my car had been delayed. I ended up paying for an MOT, 1 day TAX and another finance on my old car !!!
03 April 2025
Excellent service and support from a very helpful sales person
02 April 2025
Although the wrong car was delivered they pulled out all the stops to find us another car within a week. F
01 April 2025
Everyone I dealt with at Williams BMW Rochdale was a pleasure to deal with.
01 April 2025
It has been another great purchase with constant communication from Cameron until we found the perfect deal
30 March 2025
Excellent handover and a pleasure when trading my own vehicle in
26 March 2025
I am extremely satisfied by Cameron's service from beginning to the end. His patience understanding of his job and his willingness to go above and beyond to provide customer satisfaction.
26 March 2025
Very satisfied. Like I said professional staff !!!
22 March 2025
No problems
16 March 2025
The purchase was simple & the collection experience was special
16 March 2025
Francesca was amazing every step of the way, so lovely to speak with and always on hand when we needed.
16 March 2025
All promises on delivery times and financials were met and explanations of the car were done promptly efficiently and thoroughly.
15 March 2025
Very smooth, great communication from start to finish. Would highly recommend anyone to see Phil for their new car nothing was too much trouble
15 March 2025
Brilliant communication. Car arrived early, everything ready on arrival
13 March 2025
Every car I've bought the new car sales team have been friendly and told me from start to finish the progression of my car
04 June 2025
Kept informed throughout process and also with regard to future service schedule.
04 June 2025
John provided excellent customer service throughout explaining issues identified from the health check.
03 June 2025
Excellence
03 June 2025
very satisfied
02 June 2025
Job was accomplished to my satisfaction.
02 June 2025
Exceptional customer service and first class facilities from toilets to coffee and light snacks.
29 May 2025
Good information given And courteous
29 May 2025
Staff I had contact with were professional, courteous and proficient.
29 May 2025
Excellent,
29 May 2025
excellent service
28 May 2025
Simply on my recent visit, felt this time as if the service department was a little over run, dropped car of at 8am, vehicle was only ready for 3pm after me prompting them
28 May 2025
As above
27 May 2025
They gave regular call updates when they had my car but cannot give me anything in writing as a copy of what work has been done. I have complained and still not received any copy of any completed work.
27 May 2025
The service was excellent
25 May 2025
Completed the work required on my vehicle in the time they suggested
25 May 2025
Professional service
25 May 2025
Staff were all helpful - got my car in the day after I rang with a problem and it was all sorted.
24 May 2025
Very satisfied was kept updated all the way through
22 May 2025
No issues work done quickly without problems.
22 May 2025
Very satisfied with BMW. Very unsatisfied with the taxi company BMW use
19 May 2025
All ok
19 May 2025
I am a first time customer with BMW and have found everyone I have dealt with to be very efficient - friendly, flexible, flawless! Very impressed so far.
18 May 2025
Great job
18 May 2025
Due the service provide and need the car on the second day and was flat tire
17 May 2025
Work was carried out well and again great customer service
17 May 2025
I would have scored higher however I have to go back as they didn't clear the service and vehicle inspection sensors.
13 May 2025
Communications were again Brill
13 May 2025
I like driving my BMW and the dealership are great
12 May 2025
Trustworthy company and look after customers
11 May 2025
Easy and good experience from end to emd
10 May 2025
I paid the invoice for the work completed via the link sent to me via SMS , however we were asked to pay again when we collected the car.
09 May 2025
Service desk was efficient, polite and explained everything in detail. Whole task was completed within few minutes. Excellent ????
08 May 2025
Very efficient
07 May 2025
The customer service every time I come to Rochdale is beyond amazing. Every member of staff is so welcoming and happy during the whole process of any visit to Rochdale
06 May 2025
Quality customer journey, with full commentary & updates, then great workmanship
06 May 2025
Great service all round.
29 April 2025
All work carried out on time and to the price quoted.
29 April 2025
People are friendly and helpful
28 April 2025
As above
28 April 2025
Great service but a high price in comparison to others offering the same service
28 April 2025
Had to mark down, I don't understand why I always get the call to pick my car up at 5pm. Way too long. Don't have the same problem at Volkswagen. Don't know why it takes all day.
27 April 2025
Very professional
25 April 2025
I like the personal care provided by your team.
25 April 2025
Always good service and waiting is a pleasant experience.
25 April 2025
Listed in the first answer
24 April 2025
Excellent customer service. Very welcoming and helpful staff.
24 April 2025
The BMW Williams service tech team went above and beyond for the S1 service carried out on my vehicle and even gave some advice on what could be an issue with a PDC fault without being asked to look into the issue
22 April 2025
booked in job done and picked up next day as promised
22 April 2025
Staff were great, waiting time wasn't too long and nice and wish environment to do my work whilst waiting.
21 April 2025
Satisfaction
20 April 2025
Dealt with very promptly and with professionalism
19 April 2025
Great service and friendly helpful staff at Rochdale service team.
19 April 2025
Every other person has been a pleasure to deal with
19 April 2025
As above
17 April 2025
Always easy and unproblematic when I drop my car off.
16 April 2025
Very happy, kept up to date with the service and ant advisories.
16 April 2025
Great showroom and work was carried out quickly and efficiently
15 April 2025
Everything wax very smooth , from drop off to pick up
15 April 2025
Not at all in this instance
14 April 2025
Welcoming and great customer service!
13 April 2025
Work completed successfully to rectify the fault with good communication.
13 April 2025
Booked in online, took 15 mins to drop off keys , booking not correct in their 2 Nd system, same on collection, advised car ready then 20 min wait
13 April 2025
The person who looked after me was very friendly and knowledgeable
12 April 2025
I was well looked after with very good advice
12 April 2025
Car was in for a recall, this was done in a timely manner. Communication was great. Car was beautifully cleaned after.
12 April 2025
You had the car all day before even being looked at
12 April 2025
5 star
12 April 2025
Reliable and friendly
12 April 2025
It was done by professional people
10 April 2025
Prompt and efficient
09 April 2025
We're trade customers and Yamaan made it easy for us to get multiple recalls done by allowing us to swap vehicles on completion.
09 April 2025
Professional, kept me updated
09 April 2025
Prompt and efficient
09 April 2025
For I was looked after well
09 April 2025
Good facility's and clean environment
08 April 2025
As above. Also detailed discussion with technician to help me understand the content of the work done.
08 April 2025
Kept informed
08 April 2025
Cannot fault them really. Friendly & helpful they will do their upmost to accommodate your service needs.
07 April 2025
did the job that was asked ofthem
03 April 2025
Everythn was sorted I had nothin to worry about I knew my car is in th best hands Good customer service
03 April 2025
Quick, efficient and informative service provided.
03 April 2025
I'm very happy with their service
03 April 2025
Customer service was brilliant and communication was excellent
03 April 2025
Contacted as soon as car ready and allowed adequate time to return to garage. Not constantly chasing
02 April 2025
Lovely people. Hamza was excellent. Thank you to Amber too, did a great job on the car prep.
02 April 2025
Good efficient service
02 April 2025
The gentleman that greeted me ( (shaman I think )and dealt with my booking was extremely welcoming and helpful
02 April 2025
Amazing, I feel now I would use Rochdale instead of driving all the way to Bolton. I do feel Keeley has made a huge difference to all this situation though. How she spoke and acknowledged my concerns.
01 April 2025
Great service Staff very attentive Great communication
31 March 2025
friendly helpful staff
30 March 2025
Good service
30 March 2025
With the my tyre purchase, one of them was not inflated so I have to inflate it myself. They told me that everything was good to go. It's good that the tyre is an RF but not sure if it was damaged during the journey home. 0 pressure on the sensors.
29 March 2025
Competitive pricing for older vehicles and still premium service.
29 March 2025
John was great and kept me in the loop throughout.
29 March 2025
Car brought in due to a drivetrain fault which was investigated and the defect was identified quickly. Arrangements made to replace the faulty part made straight away. Well done
28 March 2025
You are our local branch and you have always offered the best service experience - polite , knowledgable, and value for money , and go out of your way to help and fulfil our needs .
28 March 2025
Got a text showing the car was all finished before 9am with video but still waited until 10 30
27 March 2025
The service advisor Amy is always polite but to the point, very understanding and courteous.
27 March 2025
Really simple and easy process.
27 March 2025
Quick and good communication.
27 March 2025
Provided taxi for pick up. (My heart would melt if a taxi ride could have been provided after drop my car for the service).
26 March 2025
Again very good customer service
25 March 2025
The only concern I have at all is the price of the service work and parts. I know quality costs, and I do want quality, but I just feel it is a bit expensive. Probably because I'm old and I remember when things were a bit more sensibly priced.
25 March 2025
The service staff and parts staff always very helpful
25 March 2025
All aspects from star to finish were excellent
24 March 2025
The guy who carried out the work on my vehicle I cannot fault. He was polite, sent the video and clearly did the work well. But the customer service was awful.
24 March 2025
Quick and reliable
24 March 2025
No hassle
23 March 2025
They were able to get me in and get it sorted within a day but I got no receipt or breakdown of the cost and the tyre they replaced wasn't even the brand they said they would put on.
23 March 2025
I had mistakenly booked an appointment that meant dropping the car off am and collecting pm, but this is not possible for me so they completed the service whilst I waited.
23 March 2025
Hamza's service was professional. He even brought the car to me outside the main entrance.
23 March 2025
I was running late to get to BMW services due to the traffic on Saturday. John was really helpful as he said he will wait for me.
22 March 2025
Very
22 March 2025
Everything explained perfectly
22 March 2025
The car is still saying I need a service
22 March 2025
Like staying in a 5* hotel, you expect the service and facilities to feel like 5* as standard. Each visit I have made to Williams Rochdale left me with that 5* feeling.
21 March 2025
Extremely good service and facilities when waiting for the work to be done. Extremely good and knowledgeable staff. A great environment to be in.
20 March 2025
Did what they were supposed to do
20 March 2025
Always helpful & friendly staff
19 March 2025
Had a lot of information given to me and was told about things that may have to be done in the future, being a female i feel that some firms may take advantage of the fact that i dont know the workings of the car, good job my husband does ??
19 March 2025
Everything was covered
19 March 2025
Carried out the necessary work diligently
19 March 2025
Staff listened to what we wanted and helped us find the very best option at a very competitive price
18 March 2025
Yes I am satisfied
18 March 2025
Exelant
18 March 2025
Can be better, make u wait all day and no wash or clean as promised
18 March 2025
all aspects of the service were explained in a simple effective way.
17 March 2025
Friendly staff work done on time as promised
17 March 2025
The service was excellent, staff were polite and helpful
16 March 2025
Poor communication.
16 March 2025
Knowledgeable and courteous
15 March 2025
Happy with service received
15 March 2025
I was informed the car would be cleaned inside and out but this was not done to a good standard
15 March 2025
As above and checking car parts
14 March 2025
Pricing a bit expensive
14 March 2025
The service advisor, Amy was excellent and made everything easy and explained what work was being carried out. Keep up the good work
13 March 2025
As previously stated
13 March 2025
Again very professional service
12 March 2025
Kept informed throughout. Walkthrough video was excellent - really informative.
12 March 2025
It is always a pleasure to meet the friendly and helpful members of staff at the company
12 March 2025
Not satisfied as the issue was not resolved and I paid almost £400, so I don't consider that at all value for money.
01 June 2025
Very efficient and attentive service